Course Modules

24 Hour
Marketing Management
• Introduction to marketing
• Marketing concepts
• Marketing process
• Marketing environment
• Buyer Behaviour
• Market segmentation, targeting and positioning
• Introduction to marketing mix
Sales Management
 • The Foundation for Effective Sales Teams
• Effective Sales Performance
• Managing Sales Territories
• Forecasting Sales Revenue
• Motivating Sales Teams
• Forecasting Sales Revenue
• Business Strategy
• Managing Sales Territories
• Succession Planning
• Managing Sales Teams
• Recruiting Sales Professionals
• Setting Clear Expectations
• Building Relationships